Answering the why
Very often formal data does not fully explain things. At Temple, we call this “the why of the what.” Linking the two is one of our frequent research approaches.
While consultation and engagement are frequently required by legislation our focus is on how the insights from engagement can add to research results. For example, we help clients understand misconceptions. This was the case when in-depth interviews with passengers on the Metrolink in Manchester showed that people thought they were more likely to catch COVID in hot than cold weather – the reverse of the facts. In a similar study, in Grimsby, high rates of sexual disease among over 55s were explained by the fact that they didn’t use condoms.