Environmental Research Building Sustainable Corporate Strategy

Associate

Vicky Ward (Kemp)

Client:

World Wildlife Fund UK

Project period:

September 2002 – January 2004

Project:

Third Party Research; authorship; editorial and project management

Contract value:

Services provided

Following the success of ‘To Whose Profit?’, Equilibria Group was commissioned to support the preparation of a sister publication “To Whose Profit (ii)? – Evolution”. The publication represents the culmination of over two years’ research, consultation and collaboration between a broad spectrum of interests in business sustainability. These included nine multinational companies, leading-thinkers in business sustainability, strategy and HR experts, CSR experts, a top-tier professional services firm, an ethical fund manager and representatives from the mainstream investment community. The publication is currently at artwork stage and is due to be issued in January 2004.

Together with its companion piece, the publication aimed to help companies:

• Examine the extent to which current company practice addresses sustainability issues as strategic business concerns;
• Gain an insight into the basic principles of strategy developments and some of the reasons why conventional value management technique cannot fully address business sustainability concepts;

• Explore how strategy works in practice and examine some of the factors to consider when building sustainable business strategies;
• Uncover some of the techniques that can help companies communicate the objectives of their sustainability strategies to the investment community with a particular focus on their implications for business value.

Benefits

‘To Whose Profit? (II): Evolution – Building Sustainable Corporate Strategy’ has already been circulated to over 30,000 organisations and practitioners across the world.

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