Environmental Research - Building a Business Case for Sustainability

Client:

World Wildlife Fund UK and Cable & Wireless plc

Project period:

January 1999 – January 2001

Project:

Third Party Research; authorship; editorial and project management

Contract value:

Services provided

Between January 1999 and January 2001, specialists from Equilibria Group coordinated a significant research project into the potential links between sustainability and business performance on behalf of WWF and Cable & Wireless plc.  

Using standard business tools and an accessible, step by step format, the publication was designed to:

• Raise awareness of key drivers for change In business sustainability and responsibility;
• Provide a means of helping to change common perceptions of sustainability issues as a strategic business concern;
• Identify a possible ‘route map’ for companies to follow when developing their own internal business cases for improved performance;
• Encourage companies and the equity market to apply common terminology and evaluation techniques to their understanding of sustainability and responsibility issues.

Benefits

‘To Whose Profit? – Building a Business Case for Sustainability’ has now been circulated to over 25,000 organisations and practitioners across the world.

PA023